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We continue to make improvements in our supply chain. Is the experience going to get richer as time goes on? There’s some online stuff it doesn’t have yet, too. Nintendo Switch “We’re Going To Continue To Build Out The Infrastructure”įC: When we did our Switch review, we said lots of nice things, but we also said that there’s things it doesn’t have yet, like the Virtual Console, and there’s no entertainment beyond gaming. And so they’ve been able to break through and to be noticed on our platform, maybe more effectively than on some other platforms. We feature the indie content exclusively. Our strategic communications group gives them a lot of support. Support in terms of the news feature on Nintendo Switch, and we highlight a lot of the independent games there. I think the other piece that they see is that we give them a lot of support. So that enabled the independent developer to have an easier pathway to develop for the platform, and that’s enabled them to bring the content. I think the reason the great indie content came was because we made the decision early to have Unity and Unreal Engine support for the system. RFA: It will continue to be a good indie platform. Do you expect it to be a good indie platform? And there’s a lot of opportunity and excitement, both with the big third-party publishers, as well as the small independent developers to get on board.įC: When I started using mine I was impressed by all the indie games and I wasn’t sure if that’s because there were more of them than usual or there’s just a little less noise and it was easier for them to pop out. They see the opportunity and the potential. Bethesda and Take Two, which are companies that, certainly in recent memory, haven’t been on the Nintendo platforms. And certainly with FIFA, for example, from EA launching the same day, same date, as on other platforms, they made a commitment. This is going to add an audience to their marketplace. You know, they saw what we saw, which was this is differentiated, this is compelling. And it’s fair to say that when we first showed the concept, third-party publishers were excited at that point. The ability to take a home console with you and play anywhere really has struck a chord with the consumer.įC: Now that it’s clear it’s doing well, have the larger third-party publishers gotten more interested? I think that’s what excites us so much, is bringing all of these great new experiences out to the marketplace. Continuing intellectual property like Splatoon. Yes, you have to beat Bowser and make everything right in the world, but it’s this big sandbox experience. Super Mario Odyssey is a different type of Super Mario experience. It’s a whole different way to play Zelda. You don’t go into an area and earn a weapon to go beat a particular dungeon. The Legend of Zelda: Breath of the Wild is a completely innovative take on the Zelda franchise.
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RFA: Certainly commercially successful, but I would say the other piece that gives our development teams a lot of pride, are the games that are coming out on the system and how the games are breaking through. But it seems like the Switch has a good shot at being a success on that level. The Switch’s Joy-Con controllers FC: The Wii was such a hard act to live up to, and a lot of people thought that it might be impossible. I knew that we had something that was differentiated out in the marketplace that would be compelling to the consumer, and would provide experiences that they’ve never had before, and that was very exciting. And I can honestly say that when I first saw the games, the experiences, like 1-2-Switch, and The Legend of Zelda, I had the same feeling that I did when I saw prototypes of the Nintendo DS or prototypes of the Wii. I held a plastic model of the device and gave input. With last week’s release of Super Mario Odyssey-a new Switch game that sold 2 million copies in three days-I chatted with Fils-Aimé about the state of Nintendo, its platforms, and its venerable franchises.įast Company: In the period when you knew about the Switch but the world didn’t, was it obvious to you that it at least had the potential to be a blockbuster and silence some of the people who were saying “Nintendo, hardware is dead, you should just be a smartphone app company?”